How Aylesbury trades can fill the diary without renting leads
Checkatrade and the rest work, but you are renting a reputation you could own. What the platforms cost in 2026, what replaces them, and a twelve week plan that costs almost nothing.
Blog
Stories, ideas and updates from the team.
Why Aylesbury is a good place to build a web business
People ask why not Milton Keynes, Oxford, or London, which are all under an hour away. The honest case for building a studio in a growing market town instead, including the parts that are harder.
Web design in Aylesbury: what businesses here actually need
Aylesbury is not one market, it is about four, and they need almost nothing in common. What each of them actually needs from a website, and what you are paying an Oxford agency for.
Why we don't take over other people's websites
We turn this work down regularly, and it costs us money to do it. The reasoning, the exceptions we do make, and the honest case against our own policy.
What to ask a web designer before you pay them anything
You cannot judge the code and every portfolio looks fine, so judge the answers instead. The questions worth asking, including the ones that make my own life harder.
What should a small business website cost in Buckinghamshire?
Real numbers rather than "it depends". What the UK market charges in 2026, what we charge and why, what actually moves the price, and how to tell whether a quote is fair.
llms.txt for small businesses: what it is and whether it does anything
We publish one, and I still think most of what is written about llms.txt is nonsense. What it is, who is actually reading it as of 2026, and where the real leverage is.
Why your Aylesbury business isn't showing up on Google Maps
You search your own trade and your own town, and you are not in the map box. Here is how I work through it, in the order I check, and which fixes are worth your time.
One page per town: local SEO when you cover Aylesbury, Thame and everywhere between
Location pages work, but the shortcut version of them is one of the oldest ways to damage a website. The test I use to tell the difference, and how many pages you actually need.
Why we build small business websites on Sanity instead of WordPress
WordPress runs about 41 percent of the web. We build on Sanity and Next.js instead. The long version of why, including the cases where WordPress is still the better answer.
Starting a business in Buckinghamshire: what to sort online in your first month
Company registration, your Google Business Profile, the name, the domain, and the website. A practical order of play for anyone starting up around Haddenham, Aylesbury or Thame.
hadd. studio has launched: web design and development for local businesses in Buckinghamshire
hadd. studio is a new web design studio in Haddenham, building fast, editable websites for local businesses across Buckinghamshire and Oxfordshire. Here's what we do.